Barboza, David, 'To Build Basketball Sneaker Sales, Converse Tries a Novel Double Team,' New York Times, March 26, 1997, p. D3. Converse and Eltra Sued By U.S. on Goodrich Deal". The New York Times. July 4, 1972. ISSN 0362-4331 . Retrieved November 12, 2022.

Sutherlin, Margaret (November 19, 2015). "Converse Trademark Lawsuit: Skechers Declares Victory, Mixed Ruling Expected Overall". Footwear News . Retrieved February 11, 2016. Converse re-released "The Weapon" classic (which Kobe Bryant wore at least three times in 2002 and Andre Miller wore in 2002 from mid-August to early September) several times from 1999 to 2003 and after, "The Loaded Weapon" in 2003, "The Weapon 86" in 2008 (and the Poorman version in 2009, and the John Varvatos version in 2012), "The Weapon EVO" in 2009, and its successor "The Star Player EVO" (sometimes reduced to "The Star Plyr EVO" or "The Star Ply EVO") in 2010. [ citation needed]As of July 2014, the Cons skateboard team consisted of original members Anderson, Trapasso, Baca, and Glifberg, while Jessee, Anderson, Julian Davidson, Remillard, Zered Basset, Ben Raemers, Jake Johnson, Eli Reed, Louie Lopez, Sage Elsesser, and Sean Pablo were subsequently added. [45] Bassett filmed a new advertisement that was broadcast online in July 2014, in which he skateboarded through New York City in a newly launched skate shoe version of the Converse Weapon model. [48] Philanthropy [ edit ] Converse was also a sponsor of USA Basketball beginning with its inception in 1975. The Colorado Springs-based group was responsible for selecting national teams to represent the country in various international competitions and served as a class A member of the United States Olympic Committee. After 1977, Converse was contracted as the official shoe of USA Basketball, which agreed to 'use its best efforts to outfit players in Converse shoes,' according to Jeffrey Orridge, assistant executive director for corporate and legal affairs for the sports group, in a September 1992 article in The American Lawyer. That agreement later caused legal conflicts, as USA Basketball team members including Michael Jordan held contracts with competing shoe companies such as Nike. Requiring players to wear Converse shoes introduced ethical and legal problems that had to be carefully resolved. Converse Weapon: A Brief History of the Iconic Basketball Shoe". Highsnobiety. September 3, 2021 . Retrieved June 28, 2022.

Rovell, Darren (April 5, 2011). "Dwyane Wade Gets His First Jordan Signature Shoe". CNBC . Retrieved October 19, 2018. Converse also faced competition from other domestic shoe companies. Since the early 1970s, the introduction of high-performance, leather athletic shoes strained Converse's leading position with its simple, canvas classic. By January 1986, the New York Times reported that 'Nike of Beaverton, Ore., maker of Air Jordan basketball shoes, appears to be outrunning such competitors as Reebok International Ltd., Converse Inc. and Hyde Athletic Industries.' Lance Dawes; Cory Williams (August 6, 2012). "RAYBOURN CRUISES THROUGH CARNAGE". ESPN Action Sports. ESPN Internet Ventures. Archived from the original on July 9, 2015 . Retrieved January 20, 2013. The company signs agreements with Moon-Star Chemical Corp., Mizuno Corp., and Zett Corp. to handle the manufacture, distribution, and sale of Converse footwear in Japan. a b Bertho, Michelle; Crawford, Beverly; Fogarty, Edward A. (September 30, 2008). The Impact of Globalization on the United States [3 volumes]. ABC-CLIO. ISBN 9780313083198.

Converse’s History and Philosophy

Gilgeous-Alexander, point guard for the Oklahoma City Thunder, has become the new face of the brand. The shoe, "Chase the Drip" was released on September 13, 2022. [41] Basketball [ edit ] Former college teams [ edit ] SPARTOO.COM is registered with the CNIL (French National Commission on Informatics and Liberty), under the number: 1182432. Ben Felderstein (October 24, 2019). "Kelly Oubre on Signing to Converse Basketball: "It Felt Like Home" ". complex . Retrieved November 22, 2021. Converse ( / ˈ k ɒ n v ər s/) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. [3] The original Converse Rubber Company soared beyond the scope of its 1908 designs until 1929 when it fell into bankruptcy. Control of the company then passed on to Mitchell B. Kaufman, who had been president of Hodgman Rubber Company since 1925. After Kaufman's untimely death a year later, his successor, Albert Wechsler, operated the company for the Kaufman estate until 1933, when a depressed economy and reduced profits prompted yet another change in command.

Marchetti, Garrin (April 10, 2015). "Converse hangs it up in North Andover". Eagle Tribune . Retrieved January 31, 2021. Reidy, Chris, 'A Shift in Fashion Gives Sneaker Sales the Slip,' Boston Globe, February 6, 1998, p. C1. A special collection called "1Hund (RED)", whereby fifteen percent of the profits are used to support HIV/AIDS prevention, was released by the brand. One hundred artists from around the world were chosen to create designs for the collection as part of the (RED) campaign. Professional skateboarder Anthony Pappalardo released a (RED) edition of his high-selling signature skate shoe model in February 2010. [49] [50] Pappalardo explains: Converse lost its athletic shoe monopoly from the 1970s onward, as new competitors, including Puma, Adidas, and Nike, grew in popularity. A decade later, as Reebok introduced new designs and technology to the sports market, Converse was no longer the official shoe of the NBA. [17] Although canvas-rubber shoes regained popularity in the 1980s as casual footwear, Converse eventually became too dependent on the "All Stars" basketball brand, whose market collapsed by 1989–1990. By 2000, Converse was slipping repeatedly into receivership as debt piled up yearly. [18]Krastz, Roger (January 22, 2018). "Vince Staples Teases New Collaboration With Converse". XXL Mag . Retrieved November 8, 2022. Brian Farmer (July 20, 2014). "Converse Launches the CONS Weapon Skate Shoe with Short Film featuring Zered Bassett". High Snobiety. Titel Media . Retrieved July 26, 2014. Palmer, Thomas, 'If Converse Can't Pay, Will Its Stars Leave?,' Boston Globe, March 9, 1991, p. 15. Converse changed hands once again in 1979. Under the ownership of Allied Corporation, the brand would achieve unprecedented sales and profits. In 1982, however, the giant chemical conglomerate underwent a restructuring and moved out of the consumer products business. Although Converse produced 12 million pairs of sports shoes a year and had become the leader in basketball footwear, Allied put the company up for sale.