Billed as the newest innovation in the Skims range, the lingerie brand Kardashian co-founded in 2019, the bra is already courting controversy – not for its efficacy, which remains as yet unproven, but for the manner in which it was launched. Between the butt, the shapewear empire and the new nipple-y bra, I’ve figured out Kim Kardashian’s real purpose: to create clothes that make you look more naked than you would naked. All right, it needs to be acknowledged: breasts–and nipples especially–are secondary sex characteristics, fraught with meaning and consequence.

While some questioned if it was an April Fool’s joke and criticised her promotional usage of the climate crisis, others praised the product’s inclusivity – particularly for breast cancer survivors who want an extra boost of confidence.Kardashian has received much praise for designing accessible underwear, loungewear and shapewear for people with different needs, which is why some in the breast cancer community thought it was strange that she didn’t see the potential in including them in marketing material – particularly when launching the product on the last day of Breast Cancer Awareness Month.

It’s more likely to appeal to older women seeking extra uplift, or those who miss the braless days of their youth but need more help in recreating it. But using melting glaciers and rising sea levels as a punchline to improve your profit margins makes a mockery of an issue that is devastating millions of lives. Ashley Park shares a hug with Emily In Paris star Lily Collins as she is 'recovering and resting in Paris'. Film fans are left HORRIFIED by Dune 2 promotional popcorn bucket that looks just like a raunchy SEX TOY: 'I do not want to stick my hand in that!There is something utterly maddening about probably the most influential woman in the US using the climate crisis as a sort of punchline to her new bra that is created from a material inextricably linked to said crisis,” Moorman tells Vogue Business.